Idun, a pre-Christian goddess from the far North, guarded the golden apples that she gave to the gods and goddesses. Her apples promised beauty and eternal youth to keep them young and beautiful forever. A thousand years later, the beauty and wisdom of IDUN is very much alive.
The Swedish scientists created a pure and clean formula for makeup. From the grounds of the earth they extracted impurities such as nickel, chromium and lead. The result was a makeup and skincare suitable to everyone, even the most sensitive skin. IDUN Minerals was finally launched on March 8, the International Women’s day, 2011 with exceptional beauty in mind.
With only a few pure ingredients the Swedish Asthma and Allergy Association could, for the first time, recommend a powder foundation to people with sensitive skin. Even people with acne, rosacea and other skin problems could use IDUN Minerals in their daily makeup routine.
- Floor: 2
- Origin: Sweden